Information R Management Association Research Anthology on Social Media Advertising and Building Consumer Relationships: Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2 (Series #2) (Hardcover)

"This edited research book considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy by discussing common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world"-- Research Anthology on Social Media Advertising and Building Consumer Relationships: Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2 (Hardcover)

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SKU: WA1430641590