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Ian S Blackshaw; Gillian Hogg

Ian S Blackshaw; Gillian Hogg Sports Marketing in Europe - The Legal and Tax Aspects (Hardcover)

Ian S Blackshaw; Gillian Hogg Sports Marketing in Europe - The Legal and Tax Aspects (Hardcover)

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This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels. Among the areas covered in detail are: sponsorship relationship (contract law) formalities of contract tax aspects exclusive arrangements territorial restrictions trademark policies advertising intellectual property franchising arbitration Sports Marketing in Europe covers 26 European countries plus EC aspects. Sports Marketing in Europe - The Legal and Tax Aspects (Hardcover)

Specifications

Language

English

Publisher

Kluwer Law International

Book Format

Hardcover

Number of Pages

482

Author

Ian S Blackshaw, Gillian Hogg

Title

Sports Marketing in Europe - The Legal and Tax Aspects

ISBN-13

9789065446787

Publication Date

April, 2002

Assembled Product Dimensions (L x W x H)

9.21 x 6.14 x 1.13 Inches

ISBN-10

9065446788

SKU: WA579278153

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